Unsustainability

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This is an excerpt from What Matters Now — Unsustainability, by Alan M. Webber.

Everyone is pursuing sustainability. But if change happens when the cost of the status quo is greater than the risk of change, we really need to focus on raising the costs of the unsustainable systems that represent the unsustainable status quo.

Unsustainable failed educational systems, obesity-producing systems, energy systems, transportation systems, health care systems. Each and every one is unsustainable. It’s more "innovative" to talk about bright, shiny, new sustainable systems, but before we can even work on the right side of the change equation, we need to drive up the costs of the unsustainable systems that represent the dead weight of the past.

The road to sustainability goes through a clear-eyed look at unsustainability.

Alan M. Webber is co-founding editor of Fast Company magazine and author, most recently of Rules of Thumb: 52 Truths for Winning at Business Without Losing Yourself.

Ripple

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This is an excerpt from What Matters Now — Ripple, by John Wood.

Education has a ripple effect. One drop can initiate a cascade of possibility, each concentric circle gaining in size and traveling further. If you get education right, you get many things right: escape from poverty, better family health, and improved status of women.

Educate a girl, and you educate her children and generations to follow.

Yet for hundreds of millions of kids in the developing world, the ripple never begins. Instead, there’s a seemingly inescapable whirlpool of poverty. In the words of a headmaster I once met in Nepal: “We are too poor to afford education. But until we have education, we will always be poor.”

That’s why there are 300 million children in the developing world who woke up this morning and did not go to school. And why there are over 750 million people unable to read and write, nearly 2/3 of whom are girls and women.

I dream of a world in which we’ve changed that. A world with thousands of new schools. Tens of thousands of new libraries. Each with equal access for all children.

The best time to plant a tree was twenty years ago. The second best time is now.

John Wood is Founder & Executive Chairman, Room to Read, which has built over 850 schools and opened over 7,500 libraries serving 3 million children. He is the author of Leaving Microsoft to Change the World.

Strengths

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This is an excerpt from What Matters Now — Strengths, by Marti Barletta.

Forget about working on your weaknesses —> Focus on supporting your strengths.

I worked on my weaknesses for 40 years to little avail. Still “needs improvement,” as they say. Why? Easy. We hate doing things we’re not good at, so we avoid them. No practice makes perfect hard to attain.

But my strengths – ah, I love my strengths. I’ll work on them till the purple cows come home. When we love what we do, we do more and more, and pretty soon we’re pretty good at it.

The beautiful thing about being on a team is that, believe it or not, lots of people love doing the things you hate. And hate doing the things you love. So quit diligently developing your weaknesses. Instead, partner with someone very UNlike you, share the work and share the wealth and everyone’s happy.

Relatedly, women are rather UNlike men and often approach problems and opportunities with a different outlook. Yet books and coaches often encourage us to adopt male strengths and, lacking understanding, to relinquish our own. The irony is, studies show that more women in leadership translates unequivocally into better business results.

Wouldn’t it make more sense for both men and women to appreciate each other’s strengths so we all work on what comes naturally?

Marti Barletta, speaker, consultant and author of Marketing to Women and PrimeTime Women; is currently working on her next book, Attracting Women: Marketing Your Company to the 21st Century’s Best Candidates.