This is an excerpt from What Matters Now — Forever, by Piers Fawkes.
You are immortal. The result of everything you do today will last forever.
Everything you buy, own, consume is likely to last forever somewhere in a landfill. Even the majority of the the recyclable materials you use will not be processed and these ‘green’ items will be found piled up in deep far-off valleys whether you like it or not.
When our great great grandchildren finally work out how to solve the selfish errors of our time, we will be considered primitive: our balance with our habitat ignored in pursuit of progress.
But as humans we strive for progress. We will not live alone self sufficiently on our rural hectare and therefore we must bring simple common sense to everything we buy, own & consume. If they will last forever, then we must make these items as useful as they can be for as long as possible.
Products needs to be kept, repaired, loaned and shared. Packaging needs to be reused and returned. That is progress.
Yes, the future will have smaller markets but tomorrow’s business leaders will be the first ones to build markets today that have a focus on forever.
Piers Fawkes inspires his PSFK.com readers, event attendees and corporate clients to make things better. His latest click to print book is Good Ideas in 2010.
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